Your marketing deserves better.
Twenty years transforming marketing for global brands and local businesses. I'm not an agency; I'm on your side. Let's fix what's broken, eliminate the waste and build a brand that actually works.
Data doesn't lie. But it's really good at misleading you.
Your dashboard is full of numbers. Your agency sends you monthly reports. But are you measuring what actually matters? I help you cut through the noise, identify the data that drives real business decisions and ditch the vanity metrics that make everyone feel busy but achieve nothing.
I fix what's broken and build what lasts.
Get your hands dirty!
Optimise what you already have. Fix your conversion funnel. Stop wasting money on campaigns that don't work. Cut through the jargon and focus on what actually drives revenue.
Build on Solid Foundations
Strong brands don't happen by accident. They're built on clear strategy, consistent execution and a deep understanding of what makes your customers tick. No fluff, no buzzwords, just marketing that works.
Why numbers without context are useless
20+ years fixing marketing for everyone from global corporates to local businesses. The only number that matters is the one on your bottom line.
20+ years
Real experience. Real results.
From Helsinki to Hamilton, working with brands that actually matter to real people.
Millions saved
Cut the waste. Keep what works.
Eliminating pointless spending on campaigns and agencies that don't deliver.
Zero tolerance.
For agencies that rip you off
I'm on your side, not theirs. Let's build marketing that works.
Meet the expert
A marketing consultant who's actually done the work
Setti Mulari
A seriously good marketer.
I speak multiple languages, I've worked across cultures from Helsinki to Hamilton, and I know the difference between marketing that looks good in a deck and marketing that actually sells stuff. I'm a Finn (and now also a Kiwi), so naturally uncomfortable talking about myself like this; the irony of becoming a marketer with this mentality is pretty wild.
Your first questions answered
An agency has a team and ongoing retainers. I'm one person who comes in to fix what's broken and get you set up properly. I audit your marketing, optimise what works, cut what doesn't, help you hire the right people or agencies when needed, then get out of your way. You're not stuck with me forever and you don't pay for account managers or interns doing the work while seniors pitch.
Absolutely. I can audit what they're doing, tell you if they're delivering value or taking the piss, and help you get better results from them. Sometimes agencies do great work but need better direction from you. Sometimes they need replacing. I'll tell you which.
I start by cutting the waste. Most businesses are spending money on campaigns that don't work, tracking metrics that don't matter or getting ripped off by agencies running things on autopilot. I identify what actually drives revenue, fix your conversion funnels and help you spend smarter. Less money wasted means better ROI.
Both. I've launched car brands and optimised campaigns for global companies. I've also helped small Waikato businesses fix their Google Ads and stop haemorrhaging money on Facebook. Good marketing principles work at any scale. What changes is the budget and how quickly we can move.
Depends what's broken. Sometimes it's a quick audit and strategy session. Sometimes it's a few months fixing your marketing operations and training your team. I'm not interested in long retainers where I become part of the furniture. I fix things, you run with it.
Twenty-four years doing this work for companies from Zurich Insurance to Nissan to Ebbett. I've spent my own money on marketing that failed, so I know what waste looks like. I'm Finnish so I'm pathologically incapable of bullshitting you. And I'm not trying to sell you a 12-month retainer, so I can actually be honest about what you need.
24 years fixing marketing for businesses that want better results.
From global brands to growing companies - straight talk, no retainers, marketing that works.
What you get
Honest assessment of what's working (and what's not)
No long-term contracts or retainers
Marketing advice from someone who's actually done it successfully
Contact Me Today